Nikon is a very competitive market so that producers make the other has a direct influence on the direction of Nikon products. Twenty years ago, Nikon 35 millimeters from the property on the market for professional photography, then there was the auto focus, followed by Digital. Canon has always been the company No. 2. However, with autofocus, Canon has the progress made since the two companies update their product lines with new technologies. Then came digital photography, Canon has taken the opportunity, and innovativemore aggressive marketing that Nikon has taken possession of first place. You have the tool of choice for most professionals in 21 first century. Nikon said the end of 2007 is difficult with the introduction of the D3 and D300 – which is precisely the Olympic Games in Beijing, killed to see that half of the specialists Nikon, Canon continues. Four years ago in Athens Nikon were few and far between.
Well, the second half of 2008, and Canon has launched the entire lifetime of the Nikon for life.
NewCanon EOS 50D is a few hundred dollars less than the D300 Nikon D300 is still beating in the race for megapixels (15.1MP vs 12.3MP) says higher maximum (12,800 vs ISO 6400). The D300 looks better on paper of AF and faster frame rates, but someone new to the market will be long and hard the cheapest, highest-resolution, Canon's high ISO.
A few weeks later, Canon has a further blow with the full-frame EOS 5D Mark II accepted. Once again, the price of several hundredDollars less than the Nikon should aspire to – the D700. It has 21.1 MP compared with 12.1 MP Nikon, in accordance with the maximum of 25,600. Once again, the D700 has a faster pace, support, etc., but from a marketing standpoint, Canon has been a difficult platform for advanced users, or to exercise serious amateur photographers, especially when shot.
However, it is better. At the end of August announced the Nikon D90 – the first DSLR with video capture, shows a full 720p. The possibility of usingSLR recorded video and a shallow depth of field is important – this is not a task for everyone, but for some it is huge, and save tens of thousands of dollars in video equipment. Less than 3 weeks later he won Canon Nikon flash again with the Canon EOS 5D Mark II with 1080p video capture in a semi-professional camera (the Contras more Nikon D90 entry-level model). Canon is obviously too serious about the video, and seems to be at higherSystem.
Then there are the 24.6 megapixel Sony is also expected to react within a few weeks.
Until now, Nikon has led the megapixel race, may not want the noise to stop the flow of work and more megapixels are not necessary. Megapixels are causing more problems to problems of diffraction lens and a new set of problems. Very few people really need, more than 12 megapixels, but the average user or a beginner does not know. Arelistening to the marketing people, and comparing bullet points on web sites between cameras to make their purchasing decisions. From a marketing perspective, Canon now has the upper hand in the serious amateur/semi-pro market. Nikon has to respond – either with a new set of products, or with an aggressive marketing campaign to educate consumers as to why megapixels don’t matter. As has been proven time and again by numerous companies across multiple industries, launching new products to meet The question is almost always cheaper and / or more efficient than trying to re-educate the consumer.
We live in an exciting time in the world, digital SLR, Canon has had a year to respond, the Nikon D300 and a couple of months to respond to the Nikon D700. A response from Nikon, it could not come this year, but still.
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